For years, game developers have been searching for a way to monetize on their products/services. For as long as I can remember, the main revenue generating strategy was just plain advertising – banners, text links and for the few games that warranted it, subscriptions. For many developers, these strategies failed to drive sustainable revenues, forcing developers out of the space. The beacon of hope came with sites like FreeiPods.com. There was a realization that advertisers would pay to have users incentivized into purchasing/trying/filling-out their product. It was not long before someone ported the idea for the new wave of social gaming applications such as FarmVille, where users would actually spend time to customize a virtual farm with the purchase of virtual items. The dedication some of these users had to their farms was unbelievable but then I saw the social aspect to the game. I could understand the need to impress/show off, which is great for Zygna who is making a killing with OfferPal.